Client Stories

Brooke ran an AI literacy, training and empowerment session for 40+ marketing and communications and fundraising team members. She led with core concepts, followed by personalised AI tool setup and worked through real tasks for each role.

Afterwards, one word came up again and again in the feedback - "possibilities". People were surprised by how much they could already do, and how much further a few changes to the way they prompt could take them.

Since then, the work has carried on in the form of one to one coaching, additional training across other teams and collaborative building sessions. We're focusing on things like translation tools, automations that catch errors before they cause delays, and others that speed up due diligence and shorten approval cycles. We are also exploring using AI tools to reduce administrative overheads and improve accuracy for environmental impact reporting.

Brooke worked with the Freshwater team over a few months and, as is common, the starting point for individuals was quite varied. Some people had never opened an AI tool. Some had real reservations about the ethics of using one at all. The early sessions met that head on, working through how to use these tools responsibly and where their limits sit, before the hands-on work began. The team was on the standard version of Copilot, not a premium upgrade, so everything was built to get the most from the tools they already had.

From there it became a mix of group training and one-to-one coaching, with real pilots to experiment with. By the end, the team had built things of their own, such as a social media agent that takes the fear out of a blank page, and a Critical Friend Coach - an ideas-challenger that is designed to poke holes in assumptions and sharpen thinking. One team member is now also using deep research to find and evaluate potential partnerships. Another is crunching large datasets for marketing analysis, finding new opportunities for sales to schools, and brainstorming creative development ideas. They are also using AI to record and summarise meetings.